IT’S A NEW BRAND DAY AT ANN ARBOR ARMS
Ann Arbor’s premier shooting range announces brand re-boot, featuring
new management, new memberships and new mantra —
“Where people matter most!”
Ann Arbor Arms (A3), Michigan’s premier shooting range and retail store, is announcing a brand re-boot. Now under new management, A3 recently launched an updated and fresh brand identity and website. Additionally, memberships have been completely revamped to better serve Ann Arbor and surrounding communities. True to its new mantra—“Where people matter most”—A3 has also propelled safety and education to the forefront, ensuring a community of safe and responsible gun handlers and owners.
“We want to earn the right to be our community’s go-to range,” stated Tonia Rose, General Manager at Ann Arbor Arms. “We focused our rebranding efforts on the people. This meant revamping memberships to better meet the needs of our patrons. It also meant expanding our safety, education and training roster because we are committed to keeping our community secure. We really mean it when we say that people matter most!”
A3 regularly hosts special events and sales—allowing patrons to socialize, get to know A3 staff and tour the facility. On September 14, 2019, A3 is having a Re-Grand Opening Event & Anniversary Sale. “More than ever, we want to reach out to our community and show them what we have to offer,” said Sarah Parkhurst, A3’s Business Operations Manager. “We believe that knowledge is power and that everyone should have basic knowledge of firearms and how to handle them safely,” added Tonia.
Offering state-of-the-art ranges, 11,000 square feet of retail space, and expert staff and trainers, A3 is the go-to range. Because people matter most, A3 is committed to offering first-rate training and education to foster a community of safe gun handlers and owners. For more information, visit annarborarms.com.